The term Search engine marketing (SEM) usually refers to paid search marketing campaigns. This is different from search engine optimisation (SEO), which is related to people finding your website naturally as a result of the content on your website. Pay-per-click (PPC) advertising is the method by which prominent advertisements are purchased on the web’s largest search engines.
PPC is the quickest method of increasing your return on investment (ROI). At Sodaka Digital SEO Agency, we use a variety of best practices in PPC marketing to give your business and brand the greatest chance of success.
We take a hands-on approach in order to gain an exceptional understanding of your business model, products, and customers. With this information, we’ll design a PPC campaign that targets consumers who are actively searching for your products. This offers the best chance of converting readers into customers.
Our PPC management service begins by examining your website, as well as those of your competitors, to select relevant keywords. These keywords are then grouped into ad groups. After, we create dynamic text ads and dynamic landing pages that are tailored to each ad group. This will increase your ad position, CTR, and quality scores while lowering your cost per click.
We strongly recommend running re-marketing campaigns by placing tracking cookies on your website and landing pages. This allows us to re-market your website to visitors when they visit Google™’s ad network.