CASE STUDY: IN-STORE VR PRODUCT LAUNCH
For this event, we partnered with Unicorn Events.
Audience: 130 Journalists and Buyers
Event Type: In-Store Virtual Reality Product Launch
Location: London, United Kingdom
Brief: To launch O2™ Smart Home to local press and small business through in-store design and delivery, with the home product demonstrated through VR.
Solution: Unicorn Events was challenged with creating an immersive virtual reality experience for the Smart Home product launch. Through the use of 360º cameras,
we were able to create an environment where the user could interact with the product and move around the virtual home – using the home hub on their journey.
We managed the entire guest journey, from invitations to final instructions and on-site VR delivery. Our creative lead completed the in-store theme and design planning through in-depth brand research and campaign immersion. With an incredibly tight budget, we were resourceful and bold in our purchasing process. Launch night included a full VR kit, on-site catering, design of the store, and attendee management.